About us

Born from a love of cheese and Gouda

At the Gouda Cheese Experience, we breathe this world-famous delicacy! But how did it originate and grow into the attraction we are today? Then we'd love to tell you!

How it started

From cow to powerful experience

Gouda and cheese belong together like the Market Square and the Town Hall. Yet one question lingered: how do you tell that rich cheese story in a way that you not only understand, but really experience? With this in mind, the Gouda Cheese Experience was born. A place where craftsmanship, history and fun come together in one interactive experience.

  • Four-time winner of the TripAdvisor Choice Awards
  • More than 1 million visitors a year from all over the world
  • Part of the top 10% best attractions worldwide
Meet our team

The creators behind the magic

Behind the Gouda Cheese Experience are two enthusiastic entrepreneurs: Mia Schaap and Femke van Munster. Mia has been an entrepreneur in Gouda for over 26 years and brings the cheese story to life every day for visitors from all over the world. Femke, with over 19 years of entrepreneurial experience, gives the experience momentum and puts Gouda even more on the map with her event power.

Together, they created a vibrant attraction that continues to surprise and innovate.
Come in, feel the pride of Gouda and experience the story with us!

"We wanted to create a place where people can really experience the story of Gouda cheese. With a touch of pride for Gouda and attention to quality, we want to make sure visitors walk out again with a smile."

Femke, owner and creator

A tasty day out

A gold(s) adventure for young and old

The Gouda Cheese Experience is an experience for young and old. So whether you come alone or with a group, here you will experience a day out to remember.

Families with children

The scavenger hunt starts here! The kids will playfully learn to discover what makes Gouda cheese so delicious, while you can taste the proof together afterwards.

Couples

Make it a date! The Gouda Cheese Experience shows in an interactive way that Gouda cheese can also be very romantic.

Foodies

Nothing beats the taste of Gouda cheese! Discover your new favourite cheese while learning the impressive story behind this delicacy.

International tourists

Gouda cheese is taking over the world! At the Gouda Cheese Experience, you'll see, taste and feel why this delicacy continues to conquer the world.

Worldwide love of Gouda

The world turns yellow!

For years, people all over the world have been experiencing the magic of Gouda cheese. And how special it is to experience the background and story up close, our visitors around the world are only too happy to prove.

Verenigd Koninkrijk
An excellent way to spend a few hours. And we can now all call ourselves Master Cheesemakers!
Duitsland
A very interesting, interactive tour with a tasting at the end. A great experience for all of us!!!
Japan
I already loved Gouda cheese, but after this visit I like it even more.
Portugal
We had a great time! The set-up is very good and the audio of the interactive tour is excellent.
Turkije
They have all kinds of cheese, and the special Gouda cheeses are very tasty!
Brazilië
Great experience!
Verenigd Koninkrijk
An excellent way to spend a few hours. And we can now all call ourselves Master Cheesemakers!
Duitsland
A very interesting, interactive tour with a tasting at the end. A great experience for all of us!!!
Japan
I already loved Gouda cheese, but after this visit I like it even more.
Portugal
We had a great time! The set-up is very good and the audio of the interactive tour is excellent.
Turkije
They have all kinds of cheese, and the special Gouda cheeses are very tasty!
Brazilië
Great experience!
Partners

Success comes together

You never create an experience alone. That is why we work with partners who value quality, craftsmanship and the propagation of Gouda just as much as we do. Thanks in part to their efforts, we can make the Gouda Cheese Experience possible.